Exceptional Brands Can be built with Exceptional Design

Building a brand is not that easy. There is a lot of work, research and planning that requires for it, and the most essential requirement is the time. With building a brand, you also have to be very much resonate with the design element as the end result is mere a gimmick or bogus, as these will tend to lose stability in the long run.

The advancement in technology has opened up many ways of branding and rebranding. You can focus on research, on customers or bottom lines, and after your approach, you can make a move. And the best way to branding is with striking design. Let’s check out the following for better understanding.

1. Brand is Not a Logo

Many people have the notion that a brand is a logo. Even you have this common misconception until you read this post. A brand is an entity that is typically recognized by its logo. This is one of the most important things done by a brand owner- they let their logo designed by professional designers. In order to create an exclusive brand, you have to stick to the design element. Indeed, it is not just about a logo but about your brand stability. Overall, the design should have visual consistency that makes into a brand. With design, you can manage what people see about your business and how they remember your brand.

2. Need More than just a Web Designer

When it comes to branding, something that required essentially is the skill and experience of web developers and programmers. For your business, if you are trying to build a brand you want to hire people who understand the norms of brand building and not just how to grow a website in a given amount of time.

It is true that brands are businesses that create professional bonding with the customer first. Therefore, brands should be developed for businesses. For this, you need an interaction designer and not just a designer. An interaction designer is someone who is dedicated to create useful products or services. Their understanding and experience will make your brand a great success and help target real users across the globe.

3. Your Business is Not just a Project

For exceptional branding, consider designing more than just a project. Because design has great power and control, it controls what you feel, conceptualize and visualize your business. Most popular brands use this concept to create connections and establish a position in the market. The idea is to consider your business a single project that has to be approached creatively with experience and expertise.

About the Author:

Manish Vats is Online Marketing Manager in Imenso Digital; Imenso Digital is professional Web Design Company Capital of India (Delhi NCR),Manish Vats expresses his views on how design plays significant role in creating popular brands. He is associated with a web development company and the work revolves round multiple disciplines such as web development, brand identity, internet marketing, web design and illustration.

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Advanced Collaborative Content Authoring Modules in Drupal

Haven’t you heard that all good things come in small packages? Drupal is the powerful CMS system based on PHP-MySQL and is highly developer-friendly, which has made it a popular choice for feature rich websites. Drupal is a free software package that enables you to easily organize, manage and publish your content, with a wide range of customized options.

One of the key strengths of Drupal is its capability to empower developers with myriads of methods to create a highly rich and interactive content access order. This allows various website administrators from various organizations to regulate site content through different levels. Moreover, Drupal scales effortlessly and is stable even in the face ofserving multiple users at the same time.

To achieve a notable project with a sophisticated user access structure, the following out of the box modules are combined together for the desired result.

Workbench - It marks the beginning of any CMS functionality in Drupal. This module collection provides end users definite access level to manage and control who can publish content and who can create content drafts and ask permission for reviews before posting. Additionally, Workbench also provides a list view of recent activity including user’s draft and content awaiting approval.

Workbench Email Notification Module - This usefulmodule that helps adding page alteration email notification for those nodes that awaits approval. This excellent functionality can be achieved through Rules. However, some prefer only the whole user group by default. This means that they support the enhanced flexibility and control in the edit node panel whereby a particular user can choose multiple users to inform the transition state of a page.

Taxonomy Access Control Module - It provides another level of access control whereby node taxonomy terms can either be accessible or not to a particularuser. This module is powerful at times when taxonomy vocabularies are implemented for controlling different page as well as section views.

Access to Content - This useful module helps to controlnot the access levels of admin and editors in the Drupal backend, but provides the solution to assign front-end user access permission to a specific type of content. This module is very useful in creating a robust password protected section for any website.

It is to make sure that the content is well structured and has enough metadata that allows successful reusing of the same structured content for different content uses, without having to edit each piece of content time and again.

IMCE - It is an advanced module for file browser that provides access levels on directory permission. Its features provides the ability to assign a particular user groupto a specific file directories, thus allowing user groups the authority to possess and control their own file directories.

These are the important modules that you can combine with a customized theme, and you can easily establish a well thought-out environment for complex content authoring. Indeed, this is the main area where Drupal exceeds other CMS systems in the list. Drupal’s user access permission levels and collaboration tools are quite efficient for specially medium to large size organizations that helps self-administer content in a sharedway.

Use Drupal to create a comprehensive range of things from personal blogs to enterprise applications. A large number of add-on modules and designs let you create any site you can imagine.

About the Author: Manish Vats, an Internet Marketing manager and Blogger, who has been posting informative guest posts on diverse topics of drupal development services and web development niche. He shows interest on CMS, Drupal, Joomla, Magento and other topics related to software and the latest technology news.

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